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Stationery includes business cards, letterhead and envelopes. It can also include additional items, such as thank you cards, invitations, etc.
Professionally designed stationery makes a business look credible. When you hand your business card or send a letter to a prospective customer, your customer begins to form an impression about your company. Cheap, common business cards and generic graphics leave your prospective customers wondering about your business. By comparison, professionally designed stationery, including a custom logo design, helps your prospective customers remember you and also helps them to know that you're a serious business that can be trusted.
Business cards typically contain the name, company, and contact information (address, telephone number, email, fax, website). Business card size varies. For example, in Canada, the United State and the Netherlands, the typical size for business cards is 89 x 51 mm (3.5 x 2 inches). In Australia and New Zealand, the typical size for business cards is 90 x 55 mm (3.54 x 2.165 inches). And in Italy, the United Kingdom, France, Denmark and Spain, the typical size for a business card is 85 x 55 mm (3.346 x 2.165 inches). When business cards are designed, they are given “bleeds” if the color extends to the edge of the finished cut size. A bleed is an extension of the printed line or color beyond the line where the paper the card is printed on will be cut. This ensures that the paper will cut without white edges. Keep in mind that while previously, business cards were printed solely on paper, many more options are available today. Apart from paper, business cards can be made from plastic, specially frosted translucent plastic, crystal clear plastic, white or metallic plastic, metal, rubberized materials, magnets, and real wood. And while most business cards are rectangular in size, you can get yours with rounded corners, and in abstract shapes.
If you are looking for color stationery, consider the messaging that color sends to your customers. Do the colors reinforce and strengthen the intended core message/personality/mood you're trying to communicate through the stationery, or do they distract or neutralize? For example, blue often communicates trust, loyalty and freshness. The color blue is common in banking or finance. Green represents life, nature and cleanliness. Also consider colors that work well with dark and white backgrounds.
Although gradients provide an aesthetically-pleasing effect on computers, consider possible future uses of the stationery. Will the stationery design provide ease of printing and reproduction in and on all types of media?
Think twice about including more than 4 colors in a stationery design - too many colors will increase the cost of production when printing and may make the stationery more difficult to reproduce. Although such costs have decreased considerably, this remains good advice.
crowdSPRING is the world's best creative department - some of the best stationery designers in the world work on crowdSPRING. crowdSPRING can help you leverage an international community of designers and eliminate your worries about the cost of stationery design. On crowdSPRING, thousands of designers from over 170 countries around the world compete for your business. You will get choice for your stationery design that you will not get anywhere else. In fact, we guarantee your satisfaction 100%. Our unique model and design process addresses and solves many of the problems typically found when buying stationery design services. Unlike traditional marketplaces where you might look at three or four stationery designers or firms, on crowdSPRING, stationery designers from around the world, using a crowdsourced design model, post actual designs. You don’t need to obtain quotes in advance of the work because you set your own price. And when your project ends, you choose the one you like the best. It’s that simple! So, can our designers help you to design a great custom stationery design today?
Yes. Simplicity is vital. A complex logo design will be difficult to print and reproduce and may not fully engage your audience. Take a moment and think about brands that are successful and/or famous. Most likely, you've thought of companies like Nike, Apple, Volkswagen, Target, McDonald's, etc. What do they all have in common? They all have logo designs that are simple and easily recognized when printed by themselves, and when printed in solid black and white.
Yes. Invoices, receipts, compliments slips, business cards, envelopes, and other pieces of stationery provide an opportunity to promote your logo, company name, tagline and your contact information. Whenever you send printed materials for any reason, the look and feel of the basic components should be similar. Similarity provide a uniformity of message and image to all who see them. In this way, you create and strengthen your brand identity.
Yes. As we discussed above, uniformity of message is very important in stationery design, and you should strive for a similar uniformity when it comes to the design of your website or email newsletter, or your blog.