crowdSPRING

monsterleo · 5-Nov-09, 7:31am

Quote:

Originally Posted by glamaz0n

I think there is an important aspect of the styrofoam cup concept which I have not seen discussed.

The idea put forth is not just a representation of a logo on a cup - the logo IS the cup. The cup is an integral part of the logo and not a surface/substrate on which to display said logo. If you take the drawing off of the cup, it becomes just another cool cartoony thing. Whereas the cup itself embodies the "water cooler moment". High art. Perhaps more appropriate for MOMA than cS.

glamaz0n

Sometimes I can't articulate my point, but you hit the nail on the head for me here. I think you said it perfectly...

glamaz0n · 5-Nov-09, 11:41am

I like the distinction that was brilliantly made between logo design and identity design, and the attributes of each. While we as creatives should already know this, the poster did a great job of articulating the difference.

I think that cS should create a separate category for "identity design" which would include all applications - everything from complete stationery design to signage and vehicle graphics - of a logo/branding system.

Whereas "logo design" would comprise simply the brand mark. As the poster mentioned, it would be easy to enforce this protocol: allow the logo/brandmark to be shown on various items, but with no supplementary graphics permitted. The example given was a black shirt, which would be okay under this system, but a black shirt with a grey stripe, not okay.

If the logo/brandmark has more than one element, say, seagulls flocking around a fishing boat, the seagulls would be allowed as well. So the boat with seagulls would be allowed to be shown on a mug, t-shirt etc., even on a biz card if what is shown is only the logo, with no typographical specifications, so that the buyer can actually see examples that work for his/her concept.

It's just that many (but not all) buyers on cS need assistance in visualizing how a logo can work on a biz card or stationery, and for many buyers, not being able to visualize a concept in the real world can mean the difference between a high or low score for the creative, or the difference between wanting the designer to take the concept further, or simply rejecting it because while they may "like" it they just don't "get" it.

glamaz0n

eesdesigner · 13-Nov-09, 1:02am

Quote:

Originally Posted by crowdSPRING

Meanwhile, If you want, please post suggestions on what would be the best policy for you in regards to this "issue". How can we make it work?

I look forward to hear your great ideas and thank you again for your much needed feedback!
best,
Jerome cS

Look at this.

http://forums.crowdspring.com/showthread.php?t=1655

5-Nov-09, 11:41am	#52
glamaz0n cS Member Join Date: Feb-09 Posts: 139	I like the distinction that was brilliantly made between logo design and identity design, and the attributes of each. While we as creatives should already know this, the poster did a great job of articulating the difference. I think that cS should create a separate category for "identity design" which would include all applications - everything from complete stationery design to signage and vehicle graphics - of a logo/branding system. Whereas "logo design" would comprise simply the brand mark. As the poster mentioned, it would be easy to enforce this protocol: allow the logo/brandmark to be shown on various items, but with no supplementary graphics permitted. The example given was a black shirt, which would be okay under this system, but a black shirt with a grey stripe, not okay. If the logo/brandmark has more than one element, say, seagulls flocking around a fishing boat, the seagulls would be allowed as well. So the boat with seagulls would be allowed to be shown on a mug, t-shirt etc., even on a biz card if what is shown is only the logo, with no typographical specifications, so that the buyer can actually see examples that work for his/her concept. It's just that many (but not all) buyers on cS need assistance in visualizing how a logo can work on a biz card or stationery, and for many buyers, not being able to visualize a concept in the real world can mean the difference between a high or low score for the creative, or the difference between wanting the designer to take the concept further, or simply rejecting it because while they may "like" it they just don't "get" it. glamaz0n