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The World's #1 Marketplace For Product Names
Your global team of 100,000+ creative experts
A great product name is very important. On crowdSPRING, you'll set your own price and pick from hundreds of product names. More choice than anywhere else on Earth. You'll get world class customer support (we're an American Business Awards Winner for Best Product/Service). With our money back guarantee, crowdSPRING offers a proven, fast, and risk-free way to get a great new product name at an affordable price.
- Typical project gets 110+ entries
- Thousands of satisfied clients
- 113,000+ designers & writers
- We guarantee your money back
- Recommended by 96% of customers
How crowdSPRING works
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What our customers say
- "We would not be able to continue operating as a growing technology company without crowdSPRING."
- "For everything that I do, I would go to crowdSPRING first. I just think it's the best process out there."
- "You get such a wide variety of designs. The site was easy to use and the cost was very fair."
- "Our experience with crowdSPRING was outstanding. Ten out of ten. Couldn't have been better."
Frequently asked questions
Why should you avoid a generic product name?
A generic product name such as bicycle or brown skateboard aren't sufficiently memorable and won't set you apart from your competitors. You may also have problems registering or trademarking a generic product name. You also should avoid geographic product names, unless the geography helps to better identify your product or is commonly associated with such product.
Should a product name be literal?
Don't restrict your products or services by being too literal with your product naming. Think about how your product might evolve over time, and make sure that the product name can evolve with the product. Descriptive names do help explain what your product does, but be careful with made up names. Made up names can be memorable, but may not help get the message across.
Finding a great product name today also sometimes requires being able to register a URL for that product name. How much of a challenge does this present and how can I overcome the challenge?
The number of people who type in URLs is shrinking every day. Small business owners still seem to be obsessing over getting the pure URL as MyProductName.com, but the larger organizations have adapted. The URL is becoming much less important. Nowadays people are putting the name into Google to find sites. The sad fact is that the vast majority of names we consider are ‘camped’ by squatters hoping to make a quick buck. If you don’t have deep pockets or a convincing story to share you’re going to get taken to the cleaners.
Google is a great tool for getting around this issue—if you’ve got a strong brand and you’re getting links from people you’ll end up as the number one response for your name even if it isn’t the pure dotcom domain.
There are some promising developments on the horizon. There’s talk of opening up the area to the right of the ‘dot’ that would at least temporarily help businesses get their own domains. There are also some processes in place where business owners can go to ICANN and file a complaint based on the fact that their trademarked domain name is being held for ransom.
Should you consider the product names used by competitors?
Yes. What do you like or dislike about the product names used by your competitors? What products or services do you admire and what do those products or services have in common?.
Is the length of a product name important?
Yes. Keep the product name short and make it easy to pronounce and spell. Some new businesses make the mistake of picking what sounds like a cool name - but one that is very difficult for people to pronounce or spell. If people can't pronounce or spell your product name, they'll have difficulty recommending that product to their friends and colleagues.
How does the product name relate to a logo or symbol for the product?
When you pick your product name, you should think a bit about how the name will translate into a visual identity. Although not every product merits its own symbol or logo, it's not uncommon for companies to create a unique identity for their products. It's premature to start picturing your logo design, but most people associate words with images, so it's important for you to consider this as you pick your product name. Make sure that the images your product name conjures up in prospective customers are positive.
How can you test the product name?
Big companies run focus group tests to ask potential customers how they feel about a possible product name or company name. You can do something very similar by running prospective names by your friends, family, or your customers or potential customers. You also can ask your vendors or suppliers. These informal "focus groups" might suggest some improvements or might offer some feedback on why certain names are better than other product names.
How important is your product name for search engines?
The major search engines, including: Google, Bing, Yahoo and others will all index your product or service name. As a result, you should think carefully before naming your product. How much competition is there in your industry? Will the name for your product or company cause confusion? Is the product name too generic such that people cannot easily find it? Keep in mind you will be competing with the existing search results for your brand.