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The World's #1 Marketplace For Company Names
Your global team of 100,000+ creative experts
A great company name is the start of a great brand. On crowdSPRING, you'll set your own price and pick from hundreds of company names. More choice than anywhere else on Earth. We promise world class customer support (we're an American Business Awards Winner for Best Product/Service) and an easy to use process. With our money back guarantee, crowdSPRING offers a proven, fast, and risk-free way to get a new company name at an affordable price.
- Typical project gets 110+ entries
- Thousands of satisfied clients
- 100,000+ designers & writers
- We guarantee your money back
- Recommended by 96% of customers
How crowdSPRING works
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What our customers say
- "We would not be able to continue operating as a growing technology company without crowdSPRING."
- "For everything that I do, I would go to crowdSPRING first. I just think it's the best process out there."
- "You get such a wide variety of designs. The site was easy to use and the cost was very fair."
- "Our experience with crowdSPRING was outstanding. Ten out of ten. Couldn't have been better."
Frequently asked questions
Why should you avoid a generic company name?
A generic company name such as Bob's Consulting Company or Joe's Photography aren't sufficiently memorable and won't set you apart from your competitors. You may also have problems registering or trademarking a generic name. You also should avoid geographic names - especially if you plan to sell products or services over the Internet to a global audience.
Should a company name be literal?
Don't restrict your products or services by narrowly describing your business. Think about how your business might evolve over time, and make sure that the company name can evolve with the business. For example, although crowdSPRING started as a graphic design business, we always anticipated branching into other markets and therefore, wanted to find a name that wasn't closely tied to graphic design.
Finding a great name today also requires being able to register a URL for that name. How much of a challenge does this present and how can I overcome the challenge?
The number of people who type in URLs is shrinking every day. Small business owners still seem to be obsessing over getting the pure URL as MyCompanyName.com, but the larger organizations have adapted. The URL is becoming much less important. Nowadays people are putting the name into Google to find sites. The sad fact is that the vast majority of names we consider are ‘camped’ by squatters hoping to make a quick buck. If you don’t have deep pockets or a convincing story to share you’re going to get taken to the cleaners.
Google is a great tool for getting around this issue—if you’ve got a strong brand and you’re getting links from people you’ll end up as the number one response for your name even if it isn’t the pure dotcom domain.
There are some promising developments on the horizon. There’s talk of opening up the area to the right of the ‘dot’ that would at least temporarily help businesses get their own domains. There are also some processes in place where business owners can go to ICANN and file a complaint based on the fact that their trademarked domain name is being held for ransom.
Is the length of a company name important?
Yes. Keep the company name short and make it easy to pronounce and spell. Some new businesses make the mistake of picking what sounds like a cool name - but one that is very difficult for people to pronounce or spell. If people can't pronounce or spell your company name, they'll have difficulty recommending your business to their friends and colleagues.
How does the company name relate to the company logo?
When you pick your company name, you should think a bit about how the name will translate into a visual identity. It's premature to start picturing your logo design, but most people associate words with images, so it's important for you to consider this as you pick your company name. Make sure that the images your company name conjures up in prospective customers are positive.
How can you test the company name?
Big companies run focus group tests to ask potential customers how they feel about a possible company name or product name. You can do something very similar by running prospective names by your friends, family, or your customers or potential customers. You also can ask your vendors or suppliers. These informal "focus groups" might suggest some improvements or might offer some feedback on why certain names are better than other company names.
How important is your company name for search engines?
The major search engines, including: Google, Bing, Yahoo and others will all index your company name. As a result, you should think carefully before naming your company or business. How much competition is there in your industry? Will the name for your company or business cause confusion? Is the comapny name too generic such that people cannot easily find it? Keep in mind you will be competing with the existing search results for your brand.