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Clothing design can include everything from designing graphics for t-shirts and other clothing, to designing the clothing itself. Clothing design on crowdSPRING is focused on the graphic design that it used on clothing, not the actual design of the clothing.
When choosing a font for your t-shirt text or other clothing design, pick one that supports your message. For example, if you're designing a fun or funny t-shirt, you should look for a font that has a fun or funny feel to it. For a sexy t shirt, choose a font that has a sexy feel to it. While this may sound like common sense, people often forget these simple tips and just pick a font that looks graphically attractive, without considering the message or theme of the design.
Usually, when we type text into a computer, the spaces between the letters and words are a bit uneven, and often a little too wide. Because the letters are usually small when shown on a computer screen, we usually don't notice this. But when the letters and text is bigger, the extra and uneven space can make text look awkward and unprofessional. It can also make it a bit more difficult to read the text because the words don't visually hold together as units. This is important because while most people may not notice this problem, the eyes and the brain have to work a bit harder to put the text together and this creates a feeling of unease - something you want to avoid. This problem can be solved by a combination of tracking and kerning - two ways to adjust the spacing between letters.
Tracking is adjusting the average spacing of letters across entire words, sentences, or a range of letters. By adjusting the tracking, the t-shirt designer can decrease the average spacing between all the letters, which would make the space tighter, or increase the average spacing, which would "open up" the text. The raw, unadjusted spacing varies from font to font, so you'll want to pay particular attention as you start seeing designs and start comparing different fonts.
Kerning is similar to tracking, but instead of adjusting the average spacing across a range of letters, kerning only adjusts the spacing between two letters at a time. This provides the designer a much greater degree of control than tracking.
Some of the best clothing designers in the world work on crowdSPRING. crowdSPRING can help you leverage an international community of clothing and graphic designers and eliminate your worries about the cost of clothing design. On crowdSPRING, tens of thousands of designers from over 200 countries around the world compete for your business. You will get choice for your clothing design that you will not get anywhere else. In fact, we guarantee your satisfaction 100% – no questions asked. Our unique model and graphic design process addresses process and solves many of the problems typically found when buying clothing design. Unlike traditional marketplaces where you might look at three or four freelancers, crowdSPRING is a crowdsourcing marketplace, where clothing designers from around the world post actual designs. You don’t need to obtain clothing design quotes in advance of the work because you set your own price. And when your project ends, you choose the one you like the best. It’s that simple!
Yes, word spacing is very important, as we discussed above. Once the letters of a t shirt slogan have been properly tracked and kerned, the next important step is to adjust the spacing between the words used in the design. Adjusting word spacing is done exactly the same way as kerning but the rule of thumb for proper spacing between words is a little different. Most professionals, when adjusting spacing between words, visualize the width of a lowercase "L" in the font that's being used, and then make the space between each word as wide as that "L". Making sure you have the proper amount of space between words will complement the effects of tracking and kerning, and will help your words to hold together better as separate visual units. It will also improve readability. So if you have a design you love but something just doesn't look quite right - look carefully at word spacing, tracking and kerning to see if that's where the problems lie.
There are a few tricks professionals use to check that a design is truly perfect. For example, some will look at the design upside down. If they see uneven or inconsistent spaces, they'll fix them. Other professional designers will look at the design as reflected in a mirror, once again looking for uneven or inconsistent spaces. Finally, some designers will print out the design and will look at the text, in front of a light source, from the back of the page - once again looking for uneven or inconsistent spaces. These practices sound strange, but believe us, they work!
Clothing printers charge a base price for shirts (based on quantity), and then charge extra per color. This is because for every additional color introduced into the design, a new screen typically has to be created, and more ink will be used. But you should think about color not only because more color costs more money. Great designs reflect consideration of every line, shape and color. Too many colors can overwhelm a design, and too few can make a design look weak. It's a balance - and just because you can use many colors doesn't mean you should.